Parenting has evolved with the world as it is today, some modern factors have a big influence on parenting decisions, some of these factors include: the digital age; more women are working; dads are bearing more of the parental duties and there are non-traditional family structure such as single parents and same – sex parents.

Infant feeding is a large component of parenting that encompasses the social, cultural, and economic structure of a parent’s life. There are universal challenges for parents, no matter where in the world they are raising their children. Healthcare professionals are the preferred source of parenting advice, their role in education and support is key to empower parents to adopt recommended infant feeding practices.

Our goal at SMA Nutrition is to work with Healthcare Professionals to encourage a deeper understanding of the realities parents face today, create conversations about theses issue to find solutions and provide tools and resources that help support healthcare professionals and parents.

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